L’ARCHÈ by Hani
CGI product visualisation for L’ARCHÈ’s canvas tote: simulated cloth, studio lighting and animation, with no photoshoot needed.
01 — Context
L’ARCHÈ by Hani makes canvas tote bags with a signature detail: red zig-zag stitching down the side seams and a small stitched label. The brand needed launch visuals for the tote in several colourways.
02 — The challenge
A photoshoot for every colourway, prop and angle is slow and costly. The brief: create images and motion that look like a studio shoot, and can be re-rendered for any colourway on demand.
03 — Process
Sprsh built the tote as a real garment in Marvelous Designer, cutting the panels from pattern pieces and simulating canvas weight, so the bag folds, sags and swings like the real thing. The stitching and label were modelled as geometry, not painted on, so they hold up in extreme close-ups.
The simulated bag was then lit, shaded and animated in Blender. We kept the set minimal and graphic: a black bent-metal rail against a red-to-black gradient, a wooden chair in soft grey light, and an outstretched arm on warm peach.
04 — Motion
A short loop pushes in from the full bag to the stitched label, showing off the canvas texture and the zig-zag seam that define the product. It is built to run as a social post, a site hero or a product-page loop.
05 — The result
A reusable digital twin of the bag. New colourways (cream, mustard, orange) are a material change and a re-render, not a new shoot, so the brand can launch faster and keep every visual consistent.
Credits
Client: L’ARCHÈ by Hani
3D, cloth simulation & animation: Sparsh Dhiman
Tools: Marvelous Designer, Blender